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Bookmaker margin (also called vig, vigorish, juice, or overround) is the built-in profit percentage that bookmakers add to odds, ensuring they profit regardless of the outcome. It's calculated as the sum of implied probabilities minus 100%. A typical margin of 5% means the bookmaker expects to keep $5 of every $100 wagered over time.
Margin (Vig/Juice)
Margin is how bookmakers guarantee profit. Instead of offering fair odds where implied probabilities sum to exactly 100%, bookmakers inflate odds slightly, creating an overround above 100%. This difference is the margin—the bookmaker's guaranteed cut of every betting market. Understanding margin is essential for identifying value and maximizing long-term betting returns.
Table of Contents
- How Margin Works
- Calculating Margin
- Margin by Bookmaker Type
- Margin by Market Type
- Finding Fair Odds from Margin
- Minimizing Margin Impact
How Margin Works {#how-it-works}
Imagine a fair coin flip. True probability is 50/50, so fair odds would be 2.00 on each side. A 100 bettor on tails would exactly cancel out—the bookmaker makes nothing.
Instead, bookmakers offer 1.91/1.91:
| Outcome | Fair Odds | Bookmaker Odds | Implied Prob |
|---|---|---|---|
| Heads | 2.00 | 1.91 | 52.4% |
| Tails | 2.00 | 1.91 | 52.4% |
| Total | 100% | 104.8% |
The total implied probability exceeds 100%—the extra 4.8% is the margin.
Bookmaker's Guaranteed Profit:
- $100 bet on heads at 1.91
- $100 bet on tails at 1.91
- Total collected: $200
- Any outcome pays: $191
- Bookmaker keeps: $9 (4.5% of total)
Calculating Margin {#calculation}
Basic Margin Formula (Two-Way Market)
Example: Tennis Match
- Player A: 1.65
- Player B: 2.30
Three-Way Market Formula
Example: Football 1X2
- Home (1): 2.40
- Draw (X): 3.30
- Away (2): 2.90
General Formula (Any Number of Outcomes)
Converting Margin to Percentage
Where Overround = sum of all implied probabilities.
Margin by Bookmaker Type {#by-bookmaker}
Sharp vs Soft Bookmakers
| Bookmaker Type | Example | Typical Margin | Target Customer |
|---|---|---|---|
| Sharp | Pinnacle, Betfair Exchange | 2-3% | Professional bettors |
| Standard | Bet365, William Hill | 4-6% | Regular bettors |
| Soft | Regional books, new operators | 8-15% | Casual bettors |
Why Margins Differ
Sharp bookmakers (low margin):
- High volume compensates for low margin
- Welcome professional bettors
- More accurate odds (adjusted by sharp money)
- Limited promotions
Soft bookmakers (high margin):
- Higher profit per bet
- Limit/ban winning bettors
- Offer promotions to attract recreational bettors
- Less accurate odds (slower to adjust)
Margin Comparison Example
Same market across bookmakers:
| Bookmaker | Home | Draw | Away | Margin |
|---|---|---|---|---|
| Pinnacle | 2.48 | 3.42 | 2.95 | 2.8% |
| Bet365 | 2.40 | 3.30 | 2.90 | 6.5% |
| Soft Book | 2.25 | 3.10 | 2.70 | 10.4% |
Impact on $1,000 wagered:
- Pinnacle: Expected loss $28
- Bet365: Expected loss $65
- Soft Book: Expected loss $104
Margin by Market Type {#by-market}
Typical Margins by Market
| Market Type | Typical Margin | Why |
|---|---|---|
| Main match odds (1X2, ML) | 3-6% | Most liquid, most scrutinized |
| Asian Handicap | 2-4% | Popular with sharps |
| Over/Under totals | 4-6% | Moderately liquid |
| Both Teams to Score | 5-8% | Less liquid |
| Correct Score | 15-30% | Hard to price, many outcomes |
| First Goalscorer | 15-25% | High variance |
| Prop bets | 10-30% | Low liquidity, hard to price |
| In-play | 5-15% | Risk compensation for speed |
Why Some Markets Have Higher Margins
- More outcomes = More opportunities to hide margin
- Less liquidity = Less competition, less sharp money
- Harder to price = More uncertainty for bookmaker
- Higher variance = Risk compensation
Margin Across Sports
| Sport | Typical Margin | Notes |
|---|---|---|
| Football (soccer) | 3-6% | Most liquid market |
| Tennis | 3-5% | Two-way market, efficient |
| Basketball (NBA) | 4-6% | High volume |
| American Football | 4-6% | Spread betting popular |
| Horse Racing | 15-25% | Many runners, high variance |
| Esports | 5-10% | Growing, less efficient |
Finding Fair Odds from Margin {#fair-odds}
Removing Margin to Find True Odds
The margin is distributed across all outcomes. To find fair odds, you need to remove it.
Method 1: Equal Distribution
Assumes margin is evenly spread:
Example:
- Bookmaker odds: 1.91/1.91 (4.8% margin, 104.8% overround)
- Fair odds: 1.91 × 1.048 = 2.00 / 2.00
Method 2: Proportional Distribution (More Accurate)
Margin is often larger on longshots:
Example: Three-Way Market
- Odds: 2.40 / 3.30 / 2.90
- Sum of implied: 0.417 + 0.303 + 0.345 = 1.065
Fair probabilities:
- Home: 0.417/1.065 = 39.2%
- Draw: 0.303/1.065 = 28.4%
- Away: 0.345/1.065 = 32.4%
Fair odds:
- Home: 1/0.392 = 2.55
- Draw: 1/0.284 = 3.52
- Away: 1/0.324 = 3.09
Fair Odds Table
| Bookmaker Odds | Implied Prob | At 5% Margin | Fair Odds |
|---|---|---|---|
| 1.50 | 66.7% | 63.5% | 1.58 |
| 1.91 | 52.4% | 49.9% | 2.00 |
| 2.00 | 50.0% | 47.6% | 2.10 |
| 2.50 | 40.0% | 38.1% | 2.63 |
| 3.00 | 33.3% | 31.7% | 3.15 |
| 5.00 | 20.0% | 19.0% | 5.26 |
Minimizing Margin Impact {#minimizing}
Strategy 1: Use Sharp Bookmakers
Primary strategy—lower margin = better odds = higher returns.
Annual Impact on $50,000 Wagered:
| Bookmaker Margin | Expected Loss | Difference |
|---|---|---|
| 2% (Pinnacle) | $1,000 | Baseline |
| 5% (Standard) | $2,500 | +$1,500 |
| 10% (Soft) | $5,000 | +$4,000 |
Strategy 2: Odds Comparison
Always compare odds across multiple bookmakers:
Strategy 3: Focus on Low-Margin Markets
Prioritize markets with lower margins:
| Instead of... | Consider... |
|---|---|
| Correct score (20% margin) | Asian handicap (3% margin) |
| First goalscorer (20%) | Over/Under goals (5%) |
| Multi-way props | Two-way markets |
Strategy 4: Line Shopping
Different bookmakers have different opinions. Find where your selection has best odds.
Example: Liverpool to Win
| Bookmaker | Odds | Implied | Your Edge (if 55% true) |
|---|---|---|---|
| Book A | 1.80 | 55.6% | -0.6% |
| Book B | 1.85 | 54.1% | +0.9% |
| Book C | 1.90 | 52.6% | +2.4% |
Same bet, wildly different value.
Strategy 5: Betting Exchanges
Exchanges like Betfair charge commission (typically 2-5%) instead of margin:
- You bet against other bettors, not the house
- Often better odds than traditional bookmakers
- Commission only on winnings
Margin and Profitability {#profitability}
Breaking Even Requirement
To break even, your edge must exceed the margin:
| Odds | At 3% Margin | At 6% Margin | At 10% Margin |
|---|---|---|---|
| 1.50 | 68.7% | 70.9% | 74.1% |
| 2.00 | 51.5% | 53.2% | 55.6% |
| 3.00 | 34.4% | 35.5% | 37.0% |
Long-term Impact Calculator
| Your Edge | 3% Margin | 6% Margin | Result |
|---|---|---|---|
| 2% | -1% | -4% | Losing |
| 5% | +2% | -1% | Depends |
| 8% | +5% | +2% | Profitable |
Related Calculators
Analyze margins with these tools:
- Margin Calculator - Calculate margin from odds
- Fair Odds Calculator - Remove margin to find true odds
- Odds Converter - Convert between odds formats
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